What do Canyonlands, Rockaway Beach, Windham Mountain and the Shawangunk Ridge have in common? Well, aside from being prominent outdoor resorts and adventure locations in Northern America, they were also recently bound by an innovative marketing effort from major sports and outdoor clothing brand The North Face.

The see #seeforyourself campaign used an iconic New York mini cab to traverse the streets of NYC, asking lucky passengers whether they were willing to drop their plans without hesitation and embark on a spectacular and spontaneous trip into the unknown.

Despite the initial hesitation and understandable uncertainty that affected many, a select few intrepid adventurers took on the challenge and travelled the length and breadth of the U.S. to escape the monotony of everyday life.

From surfing the rapid waves of the famous Canyonlands to climbing the sheer faces of the picturesque Windham Mountain, the #seeitforyourself campaign encouraged everyday citizens to discard the binding shackles of responsibility and embrace adventure in a way that can only improve their outlook.

While some were willing to take a day of work in exchange for a few hours of excitement, for example, others abandoned flight plans and changed their entire schedule for a glimpse of the unknown. Above all else, this underlines the importance of spontaneity and how it can help us all to experience everything that life has to offer.

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