This all inclusive holiday advert from First Choice is great timing as many of us are dreaming of sun, sand, sea and sangria after the busy Christmas period and winter weather (especially here in the UK!). Most summer family holidays are booked this time of the year so First Choice have got their timing and audience spot on! The advert basically tells the story of a man who’s booked a First Choice All Inclusive holiday. He goes from home-to-plane-to-hotel in a dreamlike celebration amid much high-fiving and cheering from friends, fellow customers and First Choice staff. The whole advert is based around the feel-good factor you get when you go on an all inclusive holiday. It’s that peace of mind that everything’s included in the price – flights, transfers, accommodation, food and drink.
Because he has paid upfront, he can indulge, safe in the knowledge he won’t be forking out every five minutes or constantly counting the pennies.
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View the making of video here: http://www.youtube.com/watch?v=HvDXNheLKRw
Music playing in the background is Flo Rida’s top 10 hit ‘Good Feeling’.